Creative Strategist

Company Overview

We are a performance-driven marketing agency based in Montreal, helping ambitious brands and business grow through paid advertising, content, creative strategy, and digital acquisition. We work across multiple industries, from e-commerce and service-based businesses to coaching, real estate, retail, and other competitive markets.

We operate across multiple client accounts and niches simultaneously with one core standard: performance. Our environment is fast-moving, demanding, and highly focused on execution, ownership, curiosity, and direct communication.

For us, creative is one of the biggest growth levers in modern paid advertising. We don't see creative as simply making ads look good. It means understanding the customer, the offer, the market, and the psychology behind why someone takes action then translating those insights into strong hooks, concepts, angles, scripts, and creatives that can be tested, optimized, and scaled.

We're building a team of people who think beyond their individual tasks, take ownership of results, move quickly, communicate clearly, and constantly look for ways to make the work perform better.

Mission

We're looking for a highly strategic and performance-driven Creative Strategist to lead creative direction across multiple client accounts. This role goes far beyond writing ad copy or brainstorming concepts — it requires someone who deeply understands consumer psychology, direct response marketing, market sophistication, and awareness-driven messaging.

You'll own the full creative strategy loop: researching markets, identifying unique opportunities and emotional triggers, developing angles and narratives, building detailed creative briefs and storyboards, analyzing performance data, and continuously evolving campaigns based on what converts.

This is a role for someone who can enter unfamiliar niches, rapidly understand the audience, identify the one belief driving conversion, and engineer creative systems that scale across different industries and markets.

Key Responsibilities

Research & Market Intelligence

• Research new niches from scratch including demographics, psychographics, audience desires, objections, and behavioral triggers
• Map awareness and market sophistication levels across accounts and adapt messaging accordingly
• Identify core campaign beliefs, mechanisms, emotional drivers, and desired outcomes before creative production begins
• Analyze competitor positioning and identify overlooked opportunities, emotional triggers, and differentiated angles
• Study winning Meta ads, adjacent markets, and direct response trends to apply insights across client accounts
• Continuously monitor shifts in audience behavior, creative trends, and platform performance dynamics

Creative Development

• Develop complete creative strategies including hooks, narratives, offers, emotional positioning, and conversion angles
• Write high-converting hooks and ad concepts tailored to different audience awareness stages
• Create detailed video storyboards covering pacing, visual direction, overlays, CTA structure, and narrative flow

Write scripts across multiple formats including UGC, VSLs, direct response ads, founder-led content, testimonials, and mashups

Build production-ready briefs for creators, editors, and designers with complete strategic clarity

Provide structured creative feedback grounded in performance data and strategic intent rather than subjective opinion

Ensure all creative execution aligns with campaign objectives and audience sophistication levels

Performance & Optimization

Analyze creative performance metrics including hook rate, hold rate, CTR, CPA, ROAS, and thumbstop rate

Diagnose creative breakdowns and identify whether issues stem from hooks, messaging, offers, avatars, pacing, or awareness mismatch

Build and execute structured testing frameworks including hook variations, headline testing, overlays, avatar diversification, and iteration cycles

Maintain testing roadmaps and document learnings, hypotheses, and performance insights across accounts

Optimize and extend the lifespan of winning creatives through systematic iteration strategies

Collaborate closely with media buyers to align creative strategy with campaign targeting and scaling initiatives

Client Leadership & Collaboration

Own the creative relationship across assigned client accounts

Lead strategy discussions and present creative direction clearly and confidently

Translate performance insights into actionable client recommendations

Surface opportunities, risks, and strategic pivots proactively

Maintain strong collaboration with internal teams including media buyers, editors, designers, and creators.

What Success Looks Like

First 3 Months

Strong audience and market research frameworks established across assigned accounts; initial creative concepts and testing frameworks launched with documented hypotheses

Strong collaboration rhythm established with media buyers and clients

Production briefs consistently executed with minimal revisions

Measurable creative performance improvements across accounts

Within 6 Months

Structured testing roadmaps actively running across multiple campaigns

Winning creative iterations extending campaign lifespan consistently

Strong client trust and confidence established in strategic direction

Within 12 Months

Recognized as a key creative authority within the company

Contributing to agency-wide creative frameworks, SOPs, and testing methodologies

Strong client retention and performance consistency across portfolio

Clear growth path toward Lead Creative Strategist or Head of Creative role

Qualifications

Years of Experience: 4+ years in performance creative strategy, paid social, or direct response advertising

Language: Fluent French and English required (mandatory)

CRM Tool: Not required

Softwares: Meta Ads Manager, Google Workspace, Slack, Clickup, Canva, project management tools, creative analytics tools

Industry Knowledge Required: Performance marketing, Meta advertising, direct response copywriting, consumer psychology, creative testing frameworks, organic content strategy

Specific Gender: No preference Skills and Competencies

Deep understanding of awareness levels and market sophistication frameworks

Strong ability to research unfamiliar niches and build creative strategies from zero

Advanced scripting and storyboard development skills for direct response advertising

Strong understanding of conversion psychology and audience behavior

Analytical mindset with the ability to diagnose creative performance at a granular level

Ability to balance creativity with performance-driven decision making

Experience directing creators, editors, and designers with clear strategic intent

Excellent communication and presentation skills

Self-directed work ethic with strong ownership mentality

Ability to manage multiple client accounts simultaneously in fast-paced environments

Strong testing, iteration, and optimization instincts

Skilled across both organic and paid content, adapting strategy and format to each channel

Proven ability to run multiple hook iterations at once through a fast, structured, repeatable workflow

Solid working knowledge of organic content best practices (platform-native formats, trends, and growth tactics) Nice to Have

Familiarity with Eugene Schwartz awareness and sophistication frameworks

Understanding of persuasion frameworks such as Blair Warren principles

Understanding of Kallaway organic content theory

Background in media buying or performance marketing operations

Understanding of Quebec - Canada Market

Familiarity with DTC e-commerce and Shopify ecosystems

Language & Location Preferences

• Bilingual: English & French (mandatory)
• Lebanese candidates strongly preferred
• Must be able to work EST timezone hours

Position Description

• Working Hours: 8 Hours per Day, from 6:00 PM till 1:00 AM Beirut Time
• ​Working Days: 5 days a week
• ​Days Off: Saturday and Sunday
• ​Work Location: Fully-remote, you can work from anywhere
• ​PTO (Paid Time Off): Lebanese national holidays (approximately 14 days/year) are approved as paid time off
• ​Salary Range: $2,000 (Full-time)