Media Buyer (Outdoor Lighting & Home Services)

​🌏 Remote

⏰ 5:00 PM – 1:00 AM Beirut Time

💰 $2,500 – $3,000 USD/month

​Company Overview

​It is a performance-driven marketing team that builds and manages lead-generation campaigns for businesses in the outdoor lighting and home services spaces. The company focuses on crafting targeted Facebook and Instagram ad strategies, pairing creative assets with conversion-focused landing pages, and delivering measurable results for a roster of contractor clients across the U.S. The culture is remote-first, fast-paced, and results-oriented — with a strong emphasis on clear communication, experimentation, and continuous improvement.

​Mission

​We’re looking for a hands-on Media Buyer for Facebook and Instagram Ads to own 40–50 active client accounts in the outdoor lighting and home services industries. You’ll organize and manage ad assets (coordinating with video editors), write compelling ad copy, build templated landing pages (~20–30 mins per page), set up tracking, and monitor account performance to provide relaunch recommendations and maximize lead generation. If you enjoy working in a high-volume, data-driven environment, iterating on creative, and comfortably scaling accounts from $1,000 to $4,000+ monthly spends — you’ll feel right at home.

​Key Responsibilities

​Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.

• ​Manage, monitor, and optimize 40–50 active Facebook and Instagram ad accounts for outdoor lighting and home services clients.
• ​Organize ad content and manage creative assets, coordinating directly with video editors and organizing image/video files.
• ​Select and test image and video creative across campaigns.
• ​Write persuasive ad copy tailored to target audiences.
• ​Build templated landing pages efficiently (approx. 20–30 minutes per page) to drive lead generation.
• ​Set up and maintain Facebook/Meta Pixels and conversion tracking.
• ​Structure campaigns, ad sets, and ads for efficient testing, scaling, and organization.
• ​Allocate and manage budgets to maximize ROI and leads as account spends scale from $1k to $4k+ per client.
• ​Perform A/B tests on creatives, copy, audiences, and landing pages.
• ​Monitor campaign performance daily and make real-time optimizations.
• ​Analyze performance metrics (ad spend, lead gen performance) and provide clear feedback and campaign relaunch recommendations.
• ​Scale winning campaigns and pause or iterate on underperforming ones.
• ​Create regular performance reports and communicate results to stakeholders.
• ​Ensure campaigns comply with Facebook/Meta advertising policies.
• ​Collaborate with designers, video editors, copywriters, and account managers to align creative and strategy.
• ​Troubleshoot tracking, attribution, and delivery issues.

​Qualifications

• ​Years of Experience: 2+ years of experience in Meta media buying, with proven experience managing a high volume of active accounts (minimum 25–30+ accounts simultaneously)
• ​CRM Tool: Not required
• ​Softwares: Facebook Ads Manager / Meta Business Manager, Google Analytics, landing page builders, Excel/Google Sheets
• ​Industry Knowledge Required: U.S. local marketing experience in the outdoor lighting or home services niche (highly preferred)
• ​Language Skills: Clear, fluent English communication (critical for team and client interactions)
• ​Specific Gender: No preference (performance and communication are the only criteria)

​Skills & Competencies

• ​Strong communication skills and the ability to explain performance clearly to clients and teammates
• ​Psychological and performance stability when scaling client budgets from $1,000 to $4,000+ per month across high account volumes
• ​Attention to detail when setting up tracking, audiences, assets, and budgets
• ​Analytical mindset with experience interpreting ad metrics and KPIs
• ​Creative judgment for selecting, organizing, and iterating on images, video, and copy
• ​Excellent time management and organizational skills to juggle 40–50 client accounts efficiently
• ​Collaborative approach to working with video editors, designers, and account teams
• ​Comfortable with rapid testing, asset organization, and data-driven decision making

​Technical Requirements

• ​Own PC or laptop
• ​Reliable internet connection (wired connection recommended)
• ​Noise-cancelling headset and a quiet, professional workspace
• ​Access to and working knowledge of Facebook Ads Manager and Meta Business Manager
• ​Ability to install and troubleshoot tracking pixels and conversion events

​Position Description

• ​Working Hours: 8 hours/day, 5:00 PM – 1:00 AM Beirut Time
• ​Working Days: 5 days a week (Monday through Friday)
• ​Days Off: Saturday and Sunday
• ​Work Location: Fully-remote, you can work from anywhere
• ​PTO (Paid Time Off): Approved time off on Lebanese national holidays (~14 days annually)
• ​Salary Range: $2,500 – $3,000