Media Buyer / Creative Strategist

  • Full-Time
  • Remote
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Job Description:

Media Buyer / Creative Strategist

Company Overview

It is a performance-driven digital marketing agency focused on generating high-quality leads for service businesses, particularly contractors and local trades. The company works across paid media, creative production, and conversion-focused landing pages to drive measurable growth for clients. The culture is fast-paced, collaborative, and results-oriented, with a strong emphasis on testing, creativity, and clear client communication.

Mission

We're looking for a hands-on Media Buyer / Creative Strategist who loves both data and creativity. In this role, you'll research target avatars using ad libraries, Reddit, and other sources, write compelling copy, design and produce images and short-form videos, build basic landing pages in GoHighLevel (GHL) or trainable if unfamiliar, and run data-driven paid media campaigns. You'll communicate directly with clients, continuously propose new angles and test concepts, and optimize campaigns for performance. The ideal candidate is proactive, responsible for client results, and can manage multiple accounts independently.

Key Responsibilities

Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.

  • Conduct market and audience research to build avatar personas using ad libraries, Reddit, and other sources
  • Develop compelling copy and messaging tailored to target personas and campaign objectives
  • Create creative strategies and produce assets (images and short-form videos) aligned with campaign goals (experience in creative design required)
  • Set up, launch, and manage paid media campaigns across Meta (Facebook/Instagram) and Google platforms
  • Build and maintain basic landing pages and funnels in GoHighLevel (preferred) or trainable
  • Monitor campaign performance, analyze data, and make optimization decisions to improve ROI and lead quality
  • Design and run A/B tests on creatives, copy, and landing pages to validate new ideas
  • Communicate campaign progress, results, and recommendations clearly to clients (proactive and accountable communication)
  • Generate fresh angles, concepts, and creative tests on an ongoing basis (innovative and solution-oriented mindset)
  • Ensure timely delivery of creatives, assets, and campaign changes according to deadlines
  • Coordinate with designers, editors, and other team members to execute creative deliverables
  • Maintain campaign tracking, reporting, and documentation for transparency and learning
  • Manage multiple client accounts (approx. 50 clients) efficiently, taking full ownership of campaign outcomes

Qualifications

  • Years of Experience: 3+ years
  • CRM Tool: GoHighLevel (GHL)
  • Softwares: GoHighLevel, Facebook Ads Manager, Google Ads, ad libraries; basic creative tools (Canva, Premiere Pro or similar)
  • Industry Knowledge Required: Paid media and lead generation for contractors / home services
  • Specific Gender: No preference

Skills & Competencies

  • Strong media buying skills with a focus on data-driven campaign optimization
  • Proven experience creating ad creatives, copywriting, and designing images/videos for paid campaigns
  • Excellent communication skills for client interaction and team collaboration
  • Proactive and able to generate new angles, ideas, and creative concepts independently
  • Analytical mindset with experience in tracking, testing, and optimizing campaign performance
  • Ability to manage multiple projects/accounts and deliver results on schedule
  • Curiosity and a testing-first approach to identify winning concepts
  • Time management, reliability, and accountability for client results

Technical Requirements

  • Own PC or laptop
  • Reliable internet connection (wired connection recommended)
  • Noise-cancelling headset and a quiet, professional workspace
  • Access to GoHighLevel account and ad platform accounts (Facebook/Google)
  • Basic video/image editing software installed (Canva, Premiere Pro or similar)
  • Webcam and microphone for regular client and team calls

Position Description

  • Working Hours: 9 hours per Day, from 11:00 AM till 8:00 PM Beirut Time
  • Working Days: 5 days a week, Monday to Friday
  • Days Off: Saturday and Sunday
  • Work Location: Fully-remote, you can work from anywhere
  • PTO (Paid Time Off): You may request time off anytime with advanced notice (Flexible)
  • Salary Range: $2,000