Social Media Manager
Job Description:
Social Media Manager
Remote | 9 PM - 1 AM Beirut Time | 700$- 950$ Part Time
Company Overview
It is a digital-first brand focused on men's health, performance, and longevity. The company creates and distributes high-impact content across modern channels to educate, engage, and grow a community around evidence-backed performance principles. The culture is fast-moving and maker-oriented: people here value ownership, creativity, and measurable results over bureaucracy.
Mission
This role owns end-to-end YouTube channel growth and video content distribution — from strategic positioning and retention optimization through execution. The primary objective is building consistent, data-driven publishing on YouTube (both long-form and Shorts) to drive subscriber growth, high engagement, and channel monetization. Secondarily, this role leverages a deep library of video assets to feed connected social platforms (Instagram and Facebook) with high-impact Short-form content designed to funnel traffic back to YouTube.
The ideal candidate combines strong YouTube packaging skills (titles, thumbnails, hooks) with hands-on video editing, rigorous analytics, and daily AI workflow integration. You are proactive, strategic, and comfortable working with direct, opinionated, performance-oriented content within the men’s health and human optimization niche.
Key Responsibilities
Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.
- YouTube Strategy & Channel Management: Own the channel strategy end-to-end (posting schedules, channel branding, playlist curation, community posts, and video optimization) to turn the channel into an active growth funnel.
- Packaging & Hook Optimization: Write and A/B test high-CTR titles, design or direct scroll-stopping thumbnails, and structure the opening 30 seconds of videos to maximize viewer retention.
- Shorts & Reels Production: Mine long-form videos to cut, edit, format, and caption compelling 30–90 second Shorts and Reels that drive standalone engagement and channel subscribers.
- Content Repurposing: Systematically repurpose back-catalog videos into a consistent, compounding stream of fresh social assets across YouTube, Instagram, and Facebook.
- SEO & Video Publishing: Craft SEO-optimized video titles, descriptions, timestamps/chapters, tags, pinned comments, and end screens for all uploads.
- Data Analytics & Reporting: Track key YouTube Studio and Instagram metrics (CTR, retention curves, average view duration, traffic sources) and deliver short weekly reports with actionable strategy adjustments.
- AI-Powered Workflows: Utilize AI tools daily to accelerate research, transcript analysis, clip selection, hook ideation, captioning, and template design to scale output efficiently.
- Market Intelligence & Outliers: Continuously monitor platform updates, algorithm changes, industry trends, and competitor outliers, proactively bringing fresh initiatives to the table.
- Independent Execution: Take full ownership of goals and content logistics, solving problems autonomously without needing heavy daily management or step-by-step direction.
Qualifications
- Experience: 3+ years of proven success managing and growing YouTube channels and social video distribution, backed by verifiable metrics (CTR, retention, views, and subscriber growth).
- Technical & Platform Fluency: Expert-level mastery of YouTube Studio, YouTube algorithms (Shorts vs. long-form balance), Instagram Insights, and social publishing platforms.
- Creative Tools & Editing: Strong hands-on experience designing thumbnails (Photoshop, Canva, Figma, etc.) and editing fast-paced video clips (Premiere Pro, CapCut, DaVinci Resolve, or Final Cut Pro).
- AI Tool Integration: Active, daily usage of AI tools (e.g., ChatGPT, Claude, vidIQ, TubeBuddy, Descript, Opus Clip) to optimize research, ideation, and production speed.
Domain Interest: Genuine interest and passion for men’s health, physical performance, metabolism, training, and modern lifestyle topics. - Communication & Setup: Excellent written English, solid communication skills, and adequate high-speed internet/storage hardware to handle large video file workflows.
Skills & Competencies
- YouTube Growth Mindset: Deep understanding of video packaging, audience retention, and search/suggested traffic dynamics.
- Analytics-Driven Strategy: Ability to interpret data cold and translate viewer behavior into strategic content changes.
- Hook & Title Writing: Creative ability to capture viewer attention in the first 1–3 seconds of a video or short.
- Hybrid Skill Set: Balance of strategic growth thinking and tactical editing/design execution.
- Self-Driven Ownership: Takes full accountability for channel performance, identifying operational gaps and proposing fixes independently.
- Authentic Brand Alignment: Comfortable producing and optimizing direct, unfiltered, and opinionated content without playing it safe.
Technical Requirements
- Own PC or laptop
- Reliable internet connection (wired connection recommended)
- Noise-cancelling headset and a quiet, professional workspace
- Smartphone capable of recording video and accessing social apps
- Comfortable using AI tools, social scheduling software, and automation platforms
Position Description
- Working Hours: 11 AM - 3 PM Pacific Time (part-time) (9 PM till 1 AM Beirut Time)
- Working Days: 5 days a week
- Days Off: Saturday and Sunday
- Work Location: Fully-remote, you can work from anywhere
- PTO (Paid Time Off): You may request time off anytime with advanced notice
- Salary Range: 700$- 950$ Part Time (1,500 - 2,000$ Full-time)